See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
In Athens, where Ohio University’s 23,000-student population drives consistent cash demand through Uptown’s bars, restaurants, and food service establishments, our system automatically applies a modest service fee to all card transactions. When customers choose to pay with cash—a preference that remains strong among OU’s student demographic and the vendors at the Athens Farmers Market—the service fee is waived, giving them an immediate discount that builds loyalty in our community’s competitive hospitality and retail scene. You keep the full sale amount—no more paying out of pocket for card fees that eat into margins during peak seasons like homecoming and move-in week.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal, whether you’re running a Court Street café or a Stimson Avenue Corridor retailer
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems used across Uptown and the greater Columbus Road Commercial District
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
Drastically reduce or eliminate your credit card processing costs altogether—a critical advantage for Athens retailers competing in a market driven by Ohio University’s 23,000+ students and the seasonal surges that define the academic calendar.Increase Profit Margins
Keep more of each sale, without increasing overall pricing—essential for bars, food trucks, and Uptown establishments that thrive on volume during homecoming, move-in weekends, and major university events when parent and visitor spending peaks.Encourage Cash Payments
Incentivize customers to pay with cash and reduce chargebacks—particularly valuable for hospitality and food service operators along Court Street, East State Street, and the Stimson Avenue Corridor where cash-preferred transactions remain the lifeblood of local business.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations, giving you confidence whether you’re operating a retail shop in the Uptown Gateway District, a farmers market vendor, or a healthcare or professional services firm throughout Athens.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your Athens business—without disrupting operations that depend on cash customers.
Whether you operate a bar on Court Street, manage a food truck near the Uptown Gateway District, or run a farmers market vendor booth, CashVue’s Cash Discount Program lets you recover processing costs directly from your bottom line while remaining competitive in Athens’s cash-preferred market.
Contact Us Today to eliminate processing fees and maximize profits during peak seasons when Ohio University’s 23,000+ students and visiting families drive demand through your doors.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Athens businesses—from Uptown’s bustling bars and restaurants to Court Street retailers and farmers market vendors—operate cash discount programs in full compliance with state and federal law.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. For Athens establishments catering to Ohio University’s 23,000-plus student population and the many parents who visit during homecoming and move-in periods, this approach preserves your posted pricing while offsetting card processing costs.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Uptown venues, East State Street hospitality businesses, and South Court Street retailers appreciate how transparent signage educates both local residents and the seasonal influx of visitors during peak academic calendar events.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Whether you operate a salon in the Stimson Avenue Corridor, a healthcare-adjacent professional service, or a food service establishment, your accounting remains straightforward and audit-ready.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Athens, cash-preference establishments like food trucks, Dairy Barn Arts Center concessions, bars, and small hospitality venues on Court Street and throughout the Uptown Gateway District see the strongest return, particularly during the academic year when student foot traffic and parent visits drive peak demand.
